EBU's Digital Transformation Initiative

February 2021

Dear Colleague,

We hope this round-up of transformation-related news and events brings some inspiration on these grey winter days.

All the best,
The DTI team.


DTI Casebook Series: RTVE & YouTube
DTI Casebook Series: RTVE & YouTube - In the first of our new series of publications illustrating the DTI framework, we take a look at how RTVE has built an impressive relationship with YouTube that started all the way back in 2006. All that time invested means the two are now genuine partners, with RTVE’s YouTube channels being a major part of their overall digital strategy.  

You can expect a new case study with every DTI Newsletter from now on. 

Future of Work Group - You are invited to join a newly established working group looking specifically at the practices and policies Members are putting in place as the world of work transforms. The emphasis is on strategy and response on medium- and long-term horizons, rather than on COVID crisis management per se. We meet next on 17 February, 12:00 CET.

Digital transformation insights on the EBU Knowledge Hub - The EBU has launched a new curated platform that brings together all our research, reports and guides in one place, for the first time. All our DTI publications can be found on the dedicated page alongside a wealth of other resources that link into the big transformation issues. 

Wrapping Up and Looking Ahead - In case you missed it, we asked some digital colleagues from around the EBU Membership about the challenges and trends they see on the horizon. It's an inspiring collection. 


DTI review services

Over the past 18 months we have been developing a new portfolio of services to help members drive their transformation and build stronger, sustainable organizations fit for the digital world.

We currently have two models: the Digital Readiness Review is a fast, targeted and agile service which provides quick, actionable results and recommendations, whilst the Transformation Peer Review draws on the expertise of PSM peers to deliver deep organizational analysis and insights.

You can now access the first reports from these reviews, covering TRM (Moldova) and RTS (Switzerland), respectively. If you would like to know more or are interested in accessing these service for your own organization, please get in touch directly at scotts@ebu.ch


Transformation bill passes for 100.7 (LU)

‘Transformation’ bill passes for 100.7 (Luxembourg) - Remits, mandates and legal frameworks are essential drivers and enablers for transformation, so it is really encouraging to see a new bill passed that repositions Luxembourg’s public radio 100.7 as ‘public service media 100.7’, giving it a mission for digital transformation.

SVT scales huge investment in local journalism

SVT scales huge investment in local journalism - It is simply wrong to think transformation is all about reducing and centralizing, and SVT proves the point. Putting the audience at the heart of their approach showed that localism was where the money should be spent. The result will be four new newsrooms in 2021, with ten in total within three years. Impressive and inspiring stuff.

UA:PBC launch new news app
UA:PBC launch ‘SUSPILNE News’ App - Great to see Ukrainian Member UA:PBC launching the ‘Suspilne News’ mobile app. Developed with support from the Swedish International Cooperation and Development Agency (SIDA), the app will bring UA:PBC’s news offer to a much wider audience as part of a big digital push.
ARD hits 9.7 billion social video views in 2020
ARD hits 9.7 billion social video views in 2020 - An incredible milestone for ARD, showing a 46% increase from 2019. Driven heavily by news and science, the Tagesschau and Quarks brands are central to ARD’s success.


And don't forget to block the dates for the MEDIA SUMMIT, including Digital, Radio and TV Assemblies, running over the week of 15 April.

Visit ebu.ch to see all our upcoming events, plus presentations and videos from past events.