Newsletter of the WU Executive Academy – Vienna University of Economics and Business
NEWSLETTER EDITION 2: FEBRUARY 2021

Dear reader!

Companies all over the world have to reinvent themselves almost at light speed. To manage this transformation that can make or break a company, it takes courage, open-mindedness, and, more than anything, the radical ideas of rebels who defy norms to make true innovation possible. In the WU Executive Academy’s new short program titled “Awaken your inner rebel,” transformation experts Fred Luks and Markus Platzer explain why companies need more nonconformity and how leaders can rouse the rebel within themselves and their employees.

An incredibly successful business is not the only thing Elon Musk and Jeff Bezos have in common. They both also have a critical opinion of MBA programs. Both top managers claim: many programs are so fixated on business finance and key indicators that they blur their participants’ view of what is important for an entrepreneur, namely creating value for customers with creativity and passion. So which criteria would a program have to meet to get endorsed by Elon Musk and Jeff Bezos? Prof. Nikolaus Franke, Academic Director of the Professional MBA Entrepreneurship & Innovation at the WU Executive Academy, took a close look at their reasons and came up with a checklist.

Happy reading and stay healthy!

Your WU Executive Academy Team

Virtual Global Week: Around the Business World in 4 Days

The international residencies of the MBA at the WU Executive Academy without a doubt count among the programs’ highlights. Due to the pandemic, however, things are still different right now. To make sure that students get to experience their Global Executive MBA international residencies at least in part, the WU Executive Academy staff came up with a plan: in the course of a Global Week, they sent participants on a virtual journey and had them make online visits to companies and universities across China, India, Brazil, and Argentina.

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Added Flexibility: Professional MBA With a New Hybrid Option

Completing an MBA program while keeping up with the requirements of a demanding job calls for excellent organization skills. To meet the widely differing needs of participants, the WU Executive Academy will add a new hybrid option to its Professional MBA, allowing for even more flexibility throughout students’ learning journeys.

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Rethinking Digital Learning - With the Online Professional Master in Sustainability, Entrepreneurship & Technology

Covering future-oriented issues such as sustainability, entrepreneurship and technology, the new Professional Master in Sustainability, Entrepreneurship & Technology equips high potentials and executives with the “growth mindset” which they will need in order to find savvy answers to the increasingly complex business challenges of tomorrow. The online program centers on challenge- and project-based learning: it is a pedagogical approach combining all current best practices of digital learning within an online platform.

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Newest Industriemagazin Ranking: WU Executive Academy Takes #1 in Leadership and Strategy

Industriemagazin, one of Austria’s leading executive leadership magazine, surveyed the quality of the local continuing education sector in a comprehensive study involving 600 HR managers and employees. In its “2021 ranking of seminar providers,” the WU Executive Academy took a clear lead in terms of “reputation” and “quality experience,” in the leadership and strategy category. You can find all details about the ranking here.

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Career Moves @ WU Executive Academy:

 


Who has changed jobs? Who was promoted?
This time:
 
Gabriela-Maria Straka, Member of Managing Board, Brau Union Austria
Alexander Sysoev, Managing Director, Ericsson Austria
Katharina Radlinger-Köhler, Functional Lead Project Management, Novomatic
 

Managing Social Innovation: With the New Professional Master Social Innovation & Management

Social entrepreneurs and people working at NPOs or charitable organizations want their work to contribute to the greater community and effect a change for the better. To reach their goals, they need two abilities in particular: thorough management skills and a good grasp of how social change can be realized. Enter the new Professional Master Social Innovation & Management, jointly developed by ERSTE Foundation and the WU Executive Academy, as it offers a unique combination of academic content and hands-on entrepreneurial training.

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How COVID-19 Puts Spotlight on Borders and Impacts Global Strategy

Globalization has been misperceived for a long time: there have always been strong forces against globalization, and these forces will persist. “The COVID-19 crisis makes this very evident: there is a spotlight on borders and differences across borders,” says Prof. Phillip Nell, Academic Director of the Executive MBA Bucharest. Due to the immediate and massive effect of the pandemic on international business activity, there will be lasting implications for the global strategy of firms, including their subsidiaries.

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Which MBA would Elon Musk and Jeff Bezos recommend? A Checklist

An incredibly successful business is not the only thing Elon Musk and Jeff Bezos have in common. They both also have a critical opinion of MBA programs. Both top managers claim: many programs are so fixated on business finance and key indicators that they blur their participants’ view of what is important for an entrepreneur, namely creating value for customers with creativity and passion. So which criteria would a program have to meet to get endorsed by Elon Musk and Jeff Bezos? Prof. Nikolaus Franke, Academic Director of the Professional MBA Entrepreneurship & Innovation at the WU Executive Academy, took a close look at their reasons and came up with a checklist.

Read more

 

Urgently Wanted: Why Companies Need More Rebels

Companies all over the world have to reinvent themselves now almost at light speed. In order to manage this transformation that can make or break a company, it takes courage, open-mindedness, and, more than anything, the radical ideas of rebels who defy norms to make true innovation possible. In the WU Executive Academy’s new short program titled “Awaken your inner rebel,” transformation experts Fred Luks and Markus Platzer explain why companies need more nonconformity and how leaders can rouse the rebel within themselves and their employees.

Read more
Upcoming Online Events:
The Rise and Fall of a Project Management Office Mar. 01
Online Info-Session: Professional Master Social Innovation & Management Mar. 09
Webinar: Boost Your Strategic Management Skills in Just 1 Hour Mar. 15
All events 


Please do not hesitate to contact us with your questions, suggestions or feedback.

Kind regards,

Prof. Dr. Barbara Stöttinger, Dean

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