| Newsletter of the WU Executive Academy – Vienna University of Economics and Business | ||||||||||
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Dear reader! |
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Just Closing the Deal is a Thing of the Past Nothing is as constant as change. There is arguably no field where this famous saying by the Greek philosopher Heraclitus is truer than in modern sales. Products, services and, in particular, buying behaviors are evolving ever more rapidly. So, what do sales managers have to bring to the job in order to achieve long-term success? In this article, Prof. Barbara Stöttinger, Dean of the WU Executive Academy, analyzes the 4 key skills that no sales manager can do without.
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The Discovery of the Entrepreneurship Gene Many people wonder whether entrepreneurs are born or made. Recent studies do suggest that some individuals are genetically predisposed to entrepreneurship. Prof. Nikolaus Franke, Academic Director of the Professional MBA Entrepreneurship & Innovation, takes a closer look at these research results and explains what impact this has on entrepreneurship programs.
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Blockchain Explained in a Playful Way CryptoKitties are more than just a bizarre online game. Even though the true fascination for the virtual kittens - for which people are ready to pay as much as 100,000 Euros - only reveals itself to the die-hard fans, they are excellently suited to playfully explain to an audience of laypersons what blockchain and crypto currencies are all about. Prof. Alfred Taudes Head of the Research Institute for Cryptoeconomics at WU, speaks about why CryptoKitties are important for blockchain’s development and how Vienna boasts the world's largest blockchain competence center.
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Career Moves @ WU Executive Academy:
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Finance for the C-Suite: The Key to the Top-Management Apart from strong strategic and leadership skills, those who want to make it to the top of the career ladder will need one thing: a comprehensive understanding of finance. Executive search experts agree on that. Yet financial literacy is essential not only for CEOs and CFOs but also for COOs, Heads of HR and Directors of Marketing & Sales, as Prof. Jakob Müllner, Academic Director of the Professional MBA Finance, explains in the following article.
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How to Ensure That Your MBA Will Be a Real Career Booster An MBA helps you make that long-desired career step, increase your responsibilities and take home a bigger paycheck. However, only if you do it right. In the following article, Kerstin Knapp, Executive Vice President, People & Culture at Vestas, and a graduate of the Global Executive MBA, and Andreas Landgrebe, Managing Partner at Boyden Executive Search, explain what really matters when it comes to ensuring that your MBA will really boost your career.
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Upcoming Events:
All events
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