This form is for media requests and to sign up to our media contact list.

Business Iceland is the official destination marketing office for Iceland. We work effectively to promote and market Iceland and all things Icelandic to consumers, in cooperation with various industries, under the umbrella brand of Inspired by Iceland. Business Iceland actively seeks partnerships with media that feature travel and various kinds of stories to increase awareness in its key markets: North America, Western Europe, the Nordic Countries, and to an extent Eastern Europe and Asia.

All support is determined on a case-by-case basis in accordance with Business Iceland's strategy and goals. We are looking for content that shows Iceland's prospective visitors when, what, and how they can discover the country. We are especially looking for content that showcases the different seasons, various parts of Iceland, culture, industries, and activities. A collaboration with Business Iceland can be in form of partial ground support and/or local expert advice, but keep in mind that our annual budget is very modest.

Business Iceland requires that all media seeking support fill out the media request form. If there is a possibility for potential collaboration, the media team will be in touch.

Please note that due to the high number of requests, we may only reply to those we believe will lead to a collaboration.

If you do not represent a media or PR agency, click here to send us a general inquiry.