Is the barcode obsolete?
E-commerce and other forces are driving retailers to improve traceability
Tues., Nov. 12th – 12 noon ET/9 am PT
(Can't make it? Register and we'll alert you when the recording is available.)
Barcodes revolutionized the retail industry — but that revolution happened 45 years ago.

Today's, retailers need a much higher level of traceability to compete effectively.
  • E-commerce is driving demand for hyper accurate inventory;
  • Regulations that protect consumers require more information about controlled items;
  • Data savvy consumers expect more information about each product.

Simply identifying items with barcodes can't quell today's demand, but other technology is advancing rapidly. Vision systems and watermark technology now allow brands and retailers to embed an array of information into packaging that is imperceptible to consumers — thus delivering greater transparency, solving regulation challenges and satiating customer demand for information.

Join us for this exclusive webinar for a fascinating look at new technology that has the potential to set off a 21st century revolution in retail.
Nick Tabet
Vice President,
Product Marketing
Heidi Dethlogg
Vice President, Marketing
Ken Morris
Retail industry thought leader
Al McClain

CEO, Co-founder, RetailWire